Tuesday, September 25, 2018

Malas Drive Style Centre Pretoria Jobs, Digital Marketing Manager


Digital Marketing Manager Vacancy

The Company require the services of a Digital Marketing Manager that will manage and prepare the creation, testing and implementing (not necessarily in that order) various SEO & SEM strategies that drive traffic to our websites, Ecom. portals. The role is responsible for increasing consumer awareness through effective branding initiatives. Your approach must include a vast array of solutions to help build campaigns across search engines, social media, display, mobile, video, etc. for all of the Group’s products and service offering. You will collaborate with Product, Sales and Marketing Departments, to ensure delivery of consumer traffic to our website’s and portal’s with an excellent consumer experience. Since both SEO and website optimization are “priority one” this year, your first mission will be to increase the number of “eyeballs” visiting our websites. An increase in sessions and unique users is essential to increasing lead generation (our ultimate goal.) In addition, you’ll be tasked with scaling our iconic brand to new heights. Once we have a strong SEO plan in place. you’ll be splitting your time between two major components, offline and digital marketing. As you continue to increase the number of unique users and visitors to the websites, you’ll be creating various marketing programs to enhance the consumer experience.

Key Responsibilities:
• Engage and brainstorm new and creative growth strategies with the relevant stake holders (Exco, Sales &Product dept.) for digital marketing campaigns.
Finalise on a brief for implementation.
• Develop the digital marketing campaign
• Execute the digital marketing campaign schedule as approved
• Develop strategies to increase online traffic to the company’s website and portal.
• Design, build and maintain our social media presence and oversee the social media strategy
• Measuring and reporting on the performance of all digital marketing campaigns and assess against goals
• Collecting and evaluating customer feedback on all digital channels
• Create high ROI lead and demand generating initiatives through our B2C customer base
• Maintain the company website and provide continuous feedback for enhancements (Improving the usability, design, content and conversion of the company
website).
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Ability to work with colleagues and contacts at all levels to develop compelling offers and drive growth
• Regular meetings with respective stakeholders to achieve the company objectives
• Planning of budgetary control and development of all digital marketing requirements
• Any other reasonable instruction related to the department

Qualifications & Experience
• Bachelor degree in Marketing or related field
• 5 years ‘work experience as Marketing Manager or similar role
• Managerial experience and managing subordinates
• Experience in website and social media marketing

Skills & knowledge
• Leadership skills
• Excellent communication skills (Written and verbal)
• Data analysis skills
• Excellent Computer skills (Microsoft Office)
• Self-motivated individual
• Ability to think like a consumer
• Highly creative and curious individual
• Strong understanding of current online marketing concepts, strategy and best practice
• An expert in search engine optimization (on page and off page) with a history of creating exceptional consumer experiences

PREFERENCE WILL BE GIVEN TO CANDIDATES FROM DESIGNATED GROUPS AS DEFINED IN THE EMPLOYMENT EQUITY ACT.
Due to the high volume of applications received, only shortlisted candidates will be contacted. Should you not hear from us within two (2) weeks after the closing date, please consider your application unsuccessful. All appointments will be subject to credit & criminal clearances

Job Type: Permanent
Company Name: Malas Drive Style
Company Location: Pretoria

Application contact details
Application Closing Date: Thursday, October 4, 2018
Remuneration: R 25 000 - R 30 000
Send CV to: [email protected]

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