Monday, July 16, 2018

DPSA Vacancies In Gauteng, Senior Marketing and Communications

Senior Marketing and Communications Specialist (180713-1) - DBSA

Job Title    Senior Marketing and Communications Specialist
Job Type Classification    Permanent
Location - Town / City    Midrand
Location - Province    Gauteng
Location - Country    South Africa
Closing date: 2018/07/27

Job Description 
  The Senior Marketing Communications Specialist partners with Client facing divisions and units of the DBSA to implement marketing and communications solutions. It is also expected that the incumbent will also play a key support role in terms of marketing and communication at an organisational level.

Key Responsibilities  
Communication and PR Strategy
Provides inputs and implements the Communication, PR Strategy and Plans in consultation with the Head: CME, Group Executives and Heads within the client facing divisions:
• Implement and co-ordinate the internal and external communications calendar for the client facing divisions in conjunction with the Head: CME and Internal Communications Specialist.
• Co-ordinate a process to source, collate, write and produce relevant content timeously.
• Create a library of marketing collateral and ensure that it is kept up to date and relevant
• Translate the Client Facing Divisions’ strategies into an appropriate communications and content framework to position the DBSA externally in support of business development initiatives. Ensure that the messaging is aligned and consistent to the DBSA strategy.
• Provide content input on thought leadership articles, Opinion-Editorials (Op-Eds), press releases, web and social media content that profiles and positions the DBSA favourably
• Align all content to the DBSA brand.
• Prepares editorial coverage of key developments, events, projects, for internal and external audiences.
• In conjunction with the Head: CME suitable platforms and channels relevant and appropriate for the Divisions’ and DBSA’s target audiences.
• Customise content appropriately for different audiences across different channels.

Marketing
Implement marketing strategies and plans for the Client Facing Divisions in consultation with the Head of CME, Group Executives and Heads:
• Provide marketing support and advice in developing advertising, sponsorship marketing, events, market research and insights that support the Client Facing Divisions business development objectives and priorities.
• Co-ordinate the design and implementation of marketing collateral and brochures.
• Facilitate the implementation of marketing projects and campaigns from initiation to completion.
• Identify possible gaps and new marketing opportunities.
• Maintain consistency of branding across all marketing and advertising opportunities in line with the corporate image.
• Manage relationships with external communications services providers, suppliers, agencies and monitor adherence to agreed SLA’s.

Brand Management
Play a key role, in consultation with the Head: CME in building and managing the DBSA brand and executing brand-based projects, from concept to completion at an organisational and divisional level:
• Implement the DBSA brand strategy, corporate identity guidelines and through-the-line brand campaigns.
• Implement a brand measurement framework to assess the effectiveness of brand activities and campaigns
• Establish processes and frameworks that supports brand consistency across the different markets and geographies that the Client Facing Divisions operate in.
• Gather relevant business, market research and insights that will inform and guide the brand strategy and plans.
• Monitor the DBSA’s media planning and buying strategies and ensure cost effectiveness.
• Work efficiently with Events and Communications Specialists to ensure consistent messaging and branding across all touch points.

Key Internal Liaison Relationships
1. Group Executive Coverage
2. DBSA Group Executives
3. Coverage & Transactional Teams
4. CME employees
5. DBSA Management and all staff

Key External Liaison Relationships
1. Partners i.e. DFI’s commercial banks etc.
2. Media, journalists
3. Service providers – e.g. agencies, suppliers, conference organisers
Expertise & Technical Competencies    1. Relevant Bachelor’s degree in Communications, Commerce, Marketing or related field
2. At least 5 years’ experience with a proven track record of successful implementation of Marketing and Communications, PR strategies, programmes and/or campaigns within the financial services environment for client facing divisions.
3. At least 3 years’ experience in planning and activating traditional and social media campaigns, content creation, planning and account management in the financial services sector.
4. At least 3 years’ experience of working with Supply chain and procurement processes.
Desirable Requirements
1. A post-graduate qualification in Marketing, Commerce or Communications will be advantageous.
2. Strong proficiency in Microsoft Office (Word, Excel; PowerPoint).

TECHNICAL

2.1. Communication (Written and Verbal)
a. Is relied on by others to help them write complex technical and non-technical documents and briefs.
b. Is able to determine which aspects of this knowledge area need to be transferred to others in order to achieve organisational goals.
c. Coaches others and transfers communication skills and knowledge to others.
d. Able to communicate complex problems or concepts, by making them simple and understandable for others.
e. Adapts language to the level of the audience in order to ensure that the message has a positive impact and is interesting to the audience.
f. Is articulate, demonstrates a wide range of vocabulary, and is confident when talking to large/high level audiences.

2.2 Marketing and Communications Skills
a. Strong understanding of Marketing and Communication principles and best practice, and of the full range of Marketing and Communication activities.
b. Ability to contribute to the development and implementation of a Marketing / Communication strategy.
c. Ability to take a lead role in Marketing and Communication activities, such as collecting and analysing market insights user feedback, content creation, producing marketing collateral, planning and organising communications and events and dealing with media.

2.3 Brand Management Skills
a. Gains understanding on strengths and weaknesses in the brand-building skills and activities.
b. Has excellent marketing management skills and ability to quickly modify messages for multiple stakeholder and audience segments.
c. Builds a framework for consistent brand-building practices.
d. Keeps up with the latest trends in marketing management as it relates to industrial sectors key to DBSA.
e. Aligning the brand to the changing needs and challenges of the organisation and economic environment.

2.4 Project Management
a. Initiates project plans and secures resources for projects that span area or department boundaries.
b. Uses estimating techniques and develops project risk management approaches.
c. Has an in-depth and practical understanding of how to maximize the effectiveness of project teams.

2.5 Planning & Organizing
a. Is relied on to helps other plan and organise their workload.
b. Uses effectively advance time management processes to deal with high workload and tight deadlines.
c. Organises, prioritises and schedules tasks so they can be performed within budget and with the efficient use of time and resources.
d. Achieves goals in a timely manner, despite obstacles encountered, by organising, reprioritizing and re-planning

2.6 Financial Acumen
a. Makes sound financial decisions after having analysed their impacts on the organisation, partner agencies, and community.
b. Effectively prepares budgetary submissions and forecasts for own department.
c. Knows the internal and external factors that impact on resource and asset availability.
d. Is able to interpret management account reports in an operational/commercial context and take action as appropriate to maximize revenues and control costs.


2.7 Reporting & Communication
a. Designs / customizes reports to meet user needs.
b. Prepares complex or tailored reports, gathers information from a variety of sources, analyses and includes in a report.
c. Keeps standard reports under review and proposes improvements to meet user needs

2.8 Presentation Skills
a. Knows how to deliver arguments persuasively by employing a range of advanced presentation techniques (e.g. the appropriate use of body language, how to close a presentation so that the audience continues to think about the subject matter etc.).
b. Has knowledge of various feedback mechanisms to check levels of audience understanding.

2.9 Negotiation
a. Has an appreciation of cultural sensitivities and differences.
b. Effectively employs a variety of advanced behavioural/interpersonal competencies to control the negotiation situation.
c. Is able to take the lead in a variety of sensitive negotiation situations requiring high levels of tact and diplomacy.
d. Is able to place a discrete negotiation situation within the context of a broader long-term relationship and is not threatened by conceding ground to protect the longer-term interests of DBSA.
Required Personal Attributes    1. Behavioural Competencies

1.1 Customer Service Orientation
a. Tries to understand the underlying needs of customers and matches these needs to available or customized products and services.
b. Adapts processes and procedures to meet on-going customer needs.
c. Utilises the feedback received by customers, in order to develop new and/or improve existing services/ products that relate to their on-going needs.
d. Thinks of new ways to align DBSA’s offerings with future customer needs.

1.2 Self-awareness and Self Control
a. Withholds effects of strong emotions in difficult situations.
b. Keeps functioning or responds constructively despite stress.
c. May apply special techniques or plan ahead of time to manage emotions or stress.

1.3 Strategic and Innovative Thinking
a. Experiments with new approaches, tests scenarios, questions assumptions and challenges conventional thinking.
b. Creates new concepts that are not obvious to others, leveraging internal and external sources of information, to build incremental revenue and growth opportunities.

1.4 Driving delivery of results
a. Sets challenging goals that will have a significant impact on the business or support the organisational strategy.
b. Commits significant resources and/or time to ensure that challenging goals are achieved, while also taking action to mitigate risk.

1.5 Teamwork & Cooperation
a. Acts to promote a friendly climate and good morale, and resolves conflicts.
b. Creates opportunities for cross-functional working.
c. Encourages others to network outside of their own team/department and learn from their experience.
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